About us

Founded in 1998,

Our Story

Our story goes back to year 1988 when we’ve opened our first company in Lebanon specialized in Trading of Biscuits, Chocolate & Confectionary. Full of enthusiasm, passion & ambition, we have succeeded in making this company prosper and endeavored to have international exposure & presence.

Our Story

We have expanded our business to West Africa Market (Ghana) in FMCG products distribution & then further expanded to United States of America Market and started our new operations through our group of companies.

In year 2000, we have entered Dates Business in Kingdom of Saudi Arabia where we started our new line of business (growing / harvesting & packing). We proudly offer wide assortments of luxury dates from the finest farms of KSA which are processed in compliance with international food safety and quality standards and regulations in our factory in Lebanon in Bekaa valley. We serve big chains of hypermarkets and have succeeded in making our products available in several established markets in USA, Canada, Australia, UK, EU, South Africa and MENA Region.

Given our international expertise & food business specialty, we have added to our umbrella of Companies “Cedar Roots - Quality Group’’ in Canada in year 2015 with a vision to deliver to clients high quality delicious food directly from its INTERNATIONAL ROOTS. We select only the finest, tasty & high quality products in compliance with food safety control measures. Our factory in Lebanon produces wide variety of products including dates, FMCG products, jellies, confectionaries, dragee, olives, pickles, chocolate, juice, pulses, and rice sourced from their roots. We cover the Canadian Market through our distribution network for hypermarkets, wholesalers, retailers, roasteries and restaurants. Whether you’re in catering business looking for bulk packaging or you’re in wholesaler/retailer business and seeking regular packaging, we proudly can serve you all.

Wholesaler

Best price & quality in
high availability

Retailer

Medium quantities with
very competitive prices

Catering Industry

Bulk packaging (as 10kg /
20kg / 50kg) with trusted
quality & supportive cost

Private Label

FMCG products under my
private label

We proudly serve you all as we offer wide variety of products, packaging & sizes that satisfy different market segments

CEDAR ROOTS in 5 words

ROOTS

Our products are picked directly from their roots where each item is delivered to you directly from its natural origin.

TASTY

Our products are so tasty as your Grandma’s home-made recipe

INTERNATIONAL

Our products are sourced from their roots worldwide; we import products to you from several countries directly from their source.

QUALITY

We always select best quality products which are offered at competitive prices.

NATURAL

Bulk packaging (as 10kg / 20kg / 50kg) with trusted quality & supportive cost

Our Values

Full
Transparency

Commitment to High
Quality & Food Safety
Protocols

Proffesional
Customer Service